Gifographics are becoming one of the hottest ways to communicate information in the world of digital marketing. They are an innovative form of sharing content, and feature a mix of GIFs and infographics.
GIFs (Graphics Interchange Format) are funny, moving pieces of content with a looping video. Infographics include text, numbers, and images to explain a concept, or data in an attractive way.
Infographics are often the first choice of marketers and researchers to make their content stronger, and more impactful. GIFs, on the other hand, are extremely engaging.
The new player in the market, gifographics take infographics to the next level. They offer the following benefits:
- Better customer engagement
- More interactive than infographics
- Boosts SEO ranking and mobile traffic
- Helps deliver messages faster
Pros And Cons Of Infographics
Compared to an all-text post, a post that includes an infographic is 30 times more likely to be read. Readers are also able to remember most, if not all, of the information in an infographic. However, like most things, infographics have both pros and cons.
Infographics are not always the most effective way to communicate information and engage readers. If you still think that infographics are a foolproof marketing strategy, here are few things you should know:
Infographic Pros
- Easy, entertaining way to communicate a complicated concept
- Provide a reader with an “easy-to-scan” layout
- Shareable around the web
- Unique and easy to remember
Infographic Cons
- Don’t impact SEO because there’s no text optimization involved
- Higher chances of content being stolen or plagiarized
- If they include large images, loading times may be affected
Pros And Cons Of Gifographics
Despite their popularity, gifographics also have some limitations. Before you consider using them in your marketing strategy, you should be aware of both the pros and cons of this type of content.
Gifographic Pros
- Reduce reading time because they don’t include lengthy explanations
- A fun way of presenting statistical data
- Impressive way of communicating complex concepts
- Highly shareable around the web
- Unique and easy to remember
- A great attention-grabbing tool to create a powerful brand image
Gifographic Cons
- Don’t benefit SEO as there’s no text to optimize
- Content is prone to plagiarism
- Using animated content affects loading time
- More expensive to create than infographics
Gifographics are a deadly combination of two of the most powerful tools – infographics and GIFs. As you can see, they offer many benefits, but also come with some drawbacks.
Before creating a gifographic, consider the specific goals of your campaign. Then decide which type(s) of content will be most effective for helping you reach those goals.
Want to know more about how gifographics can help you take your business to the next level? Check out the detailed guide from SEO Expert Page below.
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