Struggling to drive sales on your website? Maybe it’s because your website is too difficult to navigate. Or maybe there isn’t enough social proof to win the trust of consumers.
Whatever the case may be, a simple website redesign could be just what you need to boost your conversions. But first, you need to figure out what’s causing your low conversion rates.
Possible Reasons for Low Conversions
Your website may be failing to drive conversions due to one or multiple reasons. To find out, conduct a user behavior test. You can use eye-tracking tools and heatmaps, as well as take user surveys to isolate the main problem.
Here are some of the possible reasons why you’re not making enough sales on your site:
1. Bad User Interface – As mentioned earlier, your website may be too difficult to navigate for shoppers. It might be difficult to drive conversions when shoppers have to spend several seconds to find one button. You need to build a website that shoppers can easily navigate, which will allow them to quickly find what they’re looking for.
You could redesign your site in such a way that important elements are clearly visible. And you could make sure that people can easily find what they need through a user-friendly search bar. You could even simplify the sign-up and/or checkout process so shoppers can easily complete their purchases.
2. Lack of Trust – If you were to buy something, you’d naturally choose to buy from a brand/website that you trust. So maybe you’re struggling with low conversion rates because shoppers don’t trust you enough. While a badly-designed website can have a negative impact on consumers’ trust levels, there are other factors you should consider as well.
Maybe there aren’t enough reviews to guide shoppers with their purchase decision. Try collecting more user reviews and displaying them prominently on your product pages. You could also add guarantee and trust badges to further improve the trust factor of your website.
In addition to these, there could be many other reasons why your website isn’t driving enough sales. For instance, your product descriptions might not have sufficient details to convince shoppers to buy your products. Or your pages may take too long to load, causing shoppers to get impatient, and switch to your competitor’s website.
Whatever the case may be, you can find some of the most effective solutions for these, and other issues in the ecommerce conversions infographic from Shane Barker.