Virtual reality technology is the next big thing in marketing and is expected to have a major impact on how the B2C and B2B brands plan their marketing campaigns. Soon, virtual reality platforms will no longer be the domain of only video gamers and early adopters.
The concept of augmented reality or virtual reality is already a hit. A survey by Greenlight Insights revealed that 71% of the consumers believe that brands using virtual reality are progressive, and 62% said they will feel more connected with a brand that uses VR technology.
The Future of VR
The future has big plans for VR, and walking around a virtual room is going to be a reality in no time. You will be able to shop in a virtual reality store, walk around, and add things to your cart by using hand controllers. You will also be able to browse through virtual clothing shelves, and pick the ones you like.
- The projected VR Active-User growth is on the rise, and in 2017, the VR product revenue is also expected reach $4.6 billion.
- In 2017, the consumer-facing brands under Forbes Global 2000 will be experimenting with virtual reality and augmented reality.
- VR marketing can influence the three parts of the brain which are responsible for forming perceptions and reactions in individuals in respect to their surroundings.
A Few Suggestions for VR Marketing Campaigns
VR marketing, like any other form of marketing, focuses on strategy and implementation. Here are a few tactics that can be used in VR Marketing:
- Panoramic Video – Enable customers to get a 360 degree view, so that they are able to experience it from all angles.
- Design a Cardboard VR Device – A branded cardboard device allows consumers to experience a VR campaign in the most cost-effective way. And if you design a branded cardboard VR device yourself, you can link yourself to both the experience and the device.
- Develop a VR App – Your brand can keep in touch with your customers continuously, and provide updates on new VR experiences with a VR app.