The efforts made by businesses to improve customer experience have a direct effect on Websites Conversion Rate.
User experience plays a game-changing role. If your customers are satisfied, you will not just get lifetime business from them but they will also refer you to their friends and family. They will work as influencers for you. But, for this to happen, you need to make sure your existing customers are satisfied with your services. In my research period when I was learning about user experience in depth, I came across this article which covers user interaction in great detail, based on which the following Infographic is made.
To understand this infographic, let’s talk about conversion rate and user experience first.
Conversion Rate is a systematic approach to increase the percentage of website visitors who take the desired action. Here, your desired action could be anything which solely depends on the organization. It can be either creating brand awareness or selling a product.
User Experience is not only about the layout or the accessibility of your website on different devices. There are more factors that you should focus on for improving your websites user experience. Only layout and device compatibility will not get you the results you are looking for. Make sure your public dealing is never questioned. Public dealing will save the day if and when your product couldn’t satisfy your customers.
To improve your websites conversion rate, one of the simplest way is to make the human-to-human relationship. Interact more, know what your customers are looking for, listen to the queries and provide them with the best services.
Listen to what they have to say about you and your product. Take every feedback seriously and learn from it. Work on the sections that need your attention and improve in them. This way, not only you will get your customer’s loyalty but also get an opportunity to generate more leads. Customer satisfaction can help you achieve your long-term goals way more easily and grow your business.
This graphic includes some key points that can help in achieving the ultimate goal.
I’ve tried my best to cover maximum points that can help you improve your user interaction and boost your websites conversion rate.