15 Essential SEO Tools Webmasters Must Know

//15 Essential SEO Tools Webmasters Must Know

15 Essential SEO Tools Webmasters Must Know

By | 2020-04-16T20:20:33+05:30 October 12th, 2018|Infographic|

As an industry, SEO undergoes changes on a daily basis. In order to thrive and grow in SEO, a webmaster needs to have expertise in handling the latest SEO tools. Here are some of the major SEO tools which webmasters must know-

Screaming Frog

This tool will help you to detect a number of important things which you may have missed out such as images with big file sizes, missing page titles, meta keywords and meta descriptions, pagination problems, international SEO diagnosis and mistakes in response codes, canonicals, and URLs.

Google Search Console

Over the years, Google Search Console has undergone numerous updates and enhancements till it evolved to become the best SEO tool at present.

Google Analytics

This is a free tool which offers vital details related to SEO. Some major things which you can keep a track of with Google Analytics include traffic problems, penalties etc.

Web Developer Toolbar

It is available as a browser extension for Firefox as well as Chrome. It is used to easily find any code related problems, especially the ones which are related to JavaScript implementation, alt texts, problems related to images, alt texts, meta tags etc.

Google Page Speed Insights

You can resolve page speed issues if you have access to the right tools. You can Google Page Speed Insights at the outset and its results shouldn’t be regarded as the final metrics.

GTMetrix Page Speed Report

This tool offers faultless reports on page speed. It is far more elaborate as compared to Page Speed Insights.

W3C Gladiator

Usually, webmasters don’t regard associate code validators like W3C as an SEO tool. But is as important as any other tool.


SEMrush is highly popular among webmasters because of its effectiveness in performing keyword and other types of research. By using it you can acquire more details about your competitors.


You can use AHREF to get valuable insights on links while performing link analysis. By utilizing a website’s link profile, you can find out how the backlinking strategy is created.


This is a very useful tool for performing link analysis. You can use it to determine bad neighborhoods and other domains which are owned by the owner of a website.

Moz Bar

Most webmasters don’t take this SEO tool seriously since it is unpredictable. However, you can find out an elaborate analytical data.

Barracuda Penguin

In case you want to acquire more details about a website which has been penalized recently, this is the most effective tool.


One of the distinctive features of this SEO tool is that it can perform an audit of a website’s local citations. Thereafter, you can instantly fix the issues you come across.


Though this SEO tool has similarity to BrightLocal, it is more detailed. It can also help you to find out local citations of your competitors.


Many SEO experts consider Botify as a perfect tool when it comes to technical SEO attributes.

15 Best Technical SEO Tools

About the Author:

Ted is from Ice Cube Marketing, a digital marketing agency in Singapore that helps local small businesses acquire leads from channels such as Facebook and Google.

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