Business owners are constantly on the lookout for ways to drive more sales and engagement. This isn’t an easy task, but there are several options you could consider. For instance, marketing with the help of micro-influencers is an effective method of driving engagement and conversions. In addition to this, micro-influencers can help you achieve many of your performance goals.
Tips to Find Micro-Influencers for Your Campaign
When you’re searching for micro-influencers to help you with your campaign, you should ideally look for individuals who have somewhere between 1,000 and 100,000 people following them. But the number of followers isn’t the only factor to determine the right influencer to work with. Here are some things you should look for:
- First focus on whether the influencer is relevant to your product or business.
- Check out whether the influencer is able to drive high levels of engagement.
- Preferably work with influencers who share similar values and views with your brand.
Why Choose Micro-Influencers?
A big question that some marketers may have is why micro-influencers would be good for their business. Take a look at some of the biggest benefits of working with micro-influencers:
- Cost-effectiveness – Micro-influencers charge less for sponsored posts. Some micro-influencers may even be satisfied with non-monetary compensation as well. So you will be able to spend less for your campaign, compared to working with mega-influencers.
- Trust building – Micro-influencers have established trust and respect in their area of expertise. In fact, a study funded by Experticity says that 82% of people find micro-influencer recommendations trustworthy. So a trusted figure recommending your product would make it easier for you to win the trust of your target audience.
- Relevance – Micro-influencers are often considered experts in a certain niche. And the people who follow them are mostly individuals who have an interest in that niche. This means that their audience is highly relevant, which could ensure the effectiveness of your campaign.
- Higher engagement – Micro-influencers could help you engage with your target audience much more effectively. According to Markerly, micro-influencers tend to have a much better level of engagement when compared to influencers with a massive following. Their study found that the level of engagement decreases as the number of followers increases.
These are some of the biggest benefits of working with micro-influencers. And if you need to learn more about these influencers, how to work with them, or how to find them; be sure to check out the gifographic on micro-influencers researched by Shane Barker, and designed by the team at Attrock.
Feel free to comment below or contact Shanebarker for Influencer Marketing Services
Leave A Comment