Why should you use Web Push Notifications? [Infographic]

//Why should you use Web Push Notifications? [Infographic]

Why should you use Web Push Notifications? [Infographic]

By | 2018-04-03T10:18:34+05:30 March 21st, 2018|Infographic|

Web Push Notifications are those clickable messages that appear on your desktop, mobile or tablet even when you are not online. These messages are delivered in real time and are now being widely used by marketers for an effective communication.  Research shows that it delivers10X more CTR when compared over emails.

There are many advantages of using Web Push Notifications. It increases the CTR, boosts customer engagement, easy to subscribe, maintains privacy, consumes less time and much more.  Push Notifications has now become the most used medium for communication. Well, the prime reason is nothing but its advantages over emails. The opt-in rate for email is 5%-10% while for Web Push Notification it is 10%-20%. And considering the click-through rate, it is 4%-5% for emails while it is up to 40% for Web Push Notifications.

If you take the usage of Web Push Notification industry wise, you will see that Ecommerce industry uses 21%. Fashion industry uses it more (nearly 70%).  The web push notification usage in media/blog is 18% out of which 44% is used for sending out Breaking News.  3% is used for sending latest images, videos etc.

When it comes to industry wise usage of Web Push Notifications, we can see that each industry uses it for various purposes to boost their sales and engagement.

Ecommerce uses it for alerting users when there is a price drop alert, to update user on a delivery status of his product, to announce any new product launch, to remind user about abandoned cart product, to recommend a product,  announcing time bound sale or even for sending exclusive coupons to users etc.

When it comes to Media/Blog, it is used for alerting users about a new post, breaking news or even about the launch of a news site.

SaaS uses Web Push Notifications to announce a new product launch, to alert the users on the upgrade, to announce new releases, etc.

Travel industry uses Web Push Notifications to alert the users on a price drop, arrival or departure, check-ins etc.

Other industries too uses Web Push Notifications for their needs that will help them grow in their business. Check out the infographic below to understand why should you use Web Push Notifications?Why should you use Web Push Notifications [Infographic]

About the Author:

Gayathry V Pillai is the content marketer at PushEngage, a platform for sending Web push notifications. Apart from writing, she loves traveling and is a coffee addict. Catch up with her on Twitter here: @gayathryvp

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