When talking about Digital Marketing, many business owners still think that the subject is not yet for their companies, but this is not necessarily true, all type of businesses big or small can accomplish good online results with the correct application of SEO techniques.
Nowadays SEO is an essential tool for any company given that the search engines are the most used means to look for information about a certain product or service, being that Google, for example, is the “site” with the most traffic of all the internet.
About 2/3 of the consumers use the online environment to go after information before making a purchase. People feel safer to find references beforehand, either to buy a certain product online or to go to a physical store to make the purchase. So if your business is not showing up in search engine results, you are failing to reach an active share of the population.
In the dynamic world of the internet, some important details can define who will succeed in this search, differentiating the most visited sites from those who will not even be listed.
It becomes even more relevant when we know that 90% of the clicks are in results that appear on the first page.
In short, if your brand is not well positioned on search engines, your website’s likelihood of success is greatly reduced, and your competitors gain the upper hand.
If well applied, SEO can change the relationship of your business with the internet, generate many accesses to your website, and with that, contribute a lot to the improvement of your company results.
This Infographic by SWOT Digital highlights the main advantages of having an SEO strategy in place for businesses that want a strong online presence.