{"id":1159,"date":"2017-10-06T20:15:28","date_gmt":"2017-10-06T14:45:28","guid":{"rendered":"https:\/\/gifographics.co\/?p=1159"},"modified":"2020-08-25T16:02:34","modified_gmt":"2020-08-25T10:32:34","slug":"content-marketing-game","status":"publish","type":"post","link":"https:\/\/gifographics.co\/content-marketing-game\/","title":{"rendered":"How To Win the Content Marketing Game [Gifographic]"},"content":{"rendered":"

Content marketing can take your business to new heights and even B2B marketers are using this tactic to boost sales and grow their businesses. But if you are a B2B marketer and a newer player in the field, you could be wondering how to go about it.<\/span><\/p>\n

The infographic below will tell you how. It compiles all the important facts and tips you need to make your content marketing campaigns a huge hit. This post will give you a brief idea about how you can use content marketing for B2B businesses.<\/span><\/p>\n

Although 91% B2B marketers use content marketing, only 4% truly understands how to use it. So if you want to use content marketing effectively for your B2B business, here is a step-by-step guide on how to do it.<\/span><\/p>\n

Step #1. Set Your Objectives<\/span><\/h3>\n

This is the first step and will help you take the right decision. Decide what is your main objective and why you want to use content marketing. The main reasons B2B marketers use content marketing<\/a> are brand awareness, lead generation, and customer acquisition.<\/span><\/p>\n

Step #2. Understand Your Audience<\/span><\/h3>\n

Create target audience personas and identify their needs, preferences, and pain points.<\/span><\/p>\n

Step #3. Deliver Relevant Content<\/span><\/h3>\n

Now that you know what your target audience wants, create contents that will be useful to them. The content you create, spread and should be tailored according to your buyer personas.<\/span><\/p>\n

Step #4. Know the Channels<\/span><\/h3>\n

You can test various channels and focus on the ones that reach most of your target audiences the most.<\/span><\/p>\n

Step #5. Align Your Content Marketing Efforts with Sales<\/span><\/h3>\n

Work together with sales as this will help you create content that address buyer\u2019s needs and are totally buyer-centric.<\/span><\/p>\n

Step #6. Create a Content Operation<\/span><\/h3>\n

B2B companies with content operation undergo a 24% increase in productivity, 512% increase in marketing qualified leads, and 6 times increase in revenue from content marketing.<\/span><\/p>\n

The following gifographic shared by Kapost<\/a>\u00a0explains the content marketing process for B2B companies.<\/span><\/p>\n

\"Content<\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing can take your business to new heights and even B2B marketers are using this tactic to boost sales and grow their businesses. But if you are a B2B marketer and a newer player in the field, you could be wondering how to go about it. The infographic below will tell you how. It compiles all the important facts […]<\/p>\n","protected":false},"author":2,"featured_media":1160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"yoast_head":"\nHow To Win the Content Marketing Game [Gifographic] - Gifographics.co<\/title>\n<meta name=\"description\" content=\"Content marketing can take your business to new heights and even B2B marketers are using this tactic to boost sales and grow their businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gifographics.co\/content-marketing-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Win the Content Marketing Game [Gifographic] - Gifographics.co\" \/>\n<meta property=\"og:description\" content=\"Content marketing can take your business to new heights and even B2B marketers are using this tactic to boost sales and grow their businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gifographics.co\/content-marketing-game\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Gifographics-604357176424147\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Gifographics-604357176424147\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-06T14:45:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-25T10:32:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/10\/Winning-the-Content-Marketing-Game-GIF-790x390.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Shane Barker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/www.twitter.com\/Gifo_graphics\" \/>\n<meta name=\"twitter:site\" content=\"@Gifo_graphics\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shane Barker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gifographics.co\/content-marketing-game\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gifographics.co\/content-marketing-game\/\"},\"author\":{\"name\":\"Shane Barker\",\"@id\":\"https:\/\/gifographics.co\/#\/schema\/person\/f5aef6155c7076091fecf563d5131e7e\"},\"headline\":\"How To Win the Content Marketing Game [Gifographic]\",\"datePublished\":\"2017-10-06T14:45:28+00:00\",\"dateModified\":\"2020-08-25T10:32:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gifographics.co\/content-marketing-game\/\"},\"wordCount\":334,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/gifographics.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/gifographics.co\/content-marketing-game\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/10\/Winning-the-Content-Marketing-Game-GIF-790x390.gif\",\"articleSection\":[\"Gifographic\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gifographics.co\/content-marketing-game\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gifographics.co\/content-marketing-game\/\",\"url\":\"https:\/\/gifographics.co\/content-marketing-game\/\",\"name\":\"How To Win the Content Marketing Game [Gifographic] - Gifographics.co\",\"isPartOf\":{\"@id\":\"https:\/\/gifographics.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gifographics.co\/content-marketing-game\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gifographics.co\/content-marketing-game\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/10\/Winning-the-Content-Marketing-Game-GIF-790x390.gif\",\"datePublished\":\"2017-10-06T14:45:28+00:00\",\"dateModified\":\"2020-08-25T10:32:34+00:00\",\"description\":\"Content marketing can take your business to new heights and even B2B marketers are using this tactic to boost sales and grow their businesses.\",\"breadcrumb\":{\"@id\":\"https:\/\/gifographics.co\/content-marketing-game\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gifographics.co\/content-marketing-game\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gifographics.co\/content-marketing-game\/#primaryimage\",\"url\":\"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/10\/Winning-the-Content-Marketing-Game-GIF-790x390.gif\",\"contentUrl\":\"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/10\/Winning-the-Content-Marketing-Game-GIF-790x390.gif\",\"width\":790,\"height\":390,\"caption\":\"content marketing game\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gifographics.co\/content-marketing-game\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gifographics.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Win the Content Marketing Game [Gifographic]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gifographics.co\/#website\",\"url\":\"https:\/\/gifographics.co\/\",\"name\":\"\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gifographics.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gifographics.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gifographics.co\/#organization\",\"name\":\"Gifographics\",\"url\":\"https:\/\/gifographics.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gifographics.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/02\/gifographics-logo-2.png\",\"contentUrl\":\"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/02\/gifographics-logo-2.png\",\"width\":202,\"height\":76,\"caption\":\"Gifographics\"},\"image\":{\"@id\":\"https:\/\/gifographics.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Gifographics-604357176424147\/\",\"https:\/\/x.com\/Gifo_graphics\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gifographics.co\/#\/schema\/person\/f5aef6155c7076091fecf563d5131e7e\",\"name\":\"Shane Barker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gifographics.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/591ec1d49d59650eac3709688f4f9163?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/591ec1d49d59650eac3709688f4f9163?s=96&d=mm&r=g\",\"caption\":\"Shane Barker\"},\"description\":\"Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.\",\"sameAs\":[\"https:\/\/www.facebook.com\/Gifographics-604357176424147\/\",\"https:\/\/x.com\/https:\/\/www.twitter.com\/Gifo_graphics\"],\"url\":\"https:\/\/gifographics.co\/author\/shane-barker\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Win the Content Marketing Game [Gifographic] - Gifographics.co","description":"Content marketing can take your business to new heights and even B2B marketers are using this tactic to boost sales and grow their businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gifographics.co\/content-marketing-game\/","og_locale":"en_US","og_type":"article","og_title":"How To Win the Content Marketing Game [Gifographic] - Gifographics.co","og_description":"Content marketing can take your business to new heights and even B2B marketers are using this tactic to boost sales and grow their businesses.","og_url":"https:\/\/gifographics.co\/content-marketing-game\/","article_publisher":"https:\/\/www.facebook.com\/Gifographics-604357176424147\/","article_author":"https:\/\/www.facebook.com\/Gifographics-604357176424147\/","article_published_time":"2017-10-06T14:45:28+00:00","article_modified_time":"2020-08-25T10:32:34+00:00","og_image":[{"width":790,"height":390,"url":"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/10\/Winning-the-Content-Marketing-Game-GIF-790x390.gif","type":"image\/gif"}],"author":"Shane Barker","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/www.twitter.com\/Gifo_graphics","twitter_site":"@Gifo_graphics","twitter_misc":{"Written by":"Shane Barker","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gifographics.co\/content-marketing-game\/#article","isPartOf":{"@id":"https:\/\/gifographics.co\/content-marketing-game\/"},"author":{"name":"Shane Barker","@id":"https:\/\/gifographics.co\/#\/schema\/person\/f5aef6155c7076091fecf563d5131e7e"},"headline":"How To Win the Content Marketing Game [Gifographic]","datePublished":"2017-10-06T14:45:28+00:00","dateModified":"2020-08-25T10:32:34+00:00","mainEntityOfPage":{"@id":"https:\/\/gifographics.co\/content-marketing-game\/"},"wordCount":334,"commentCount":1,"publisher":{"@id":"https:\/\/gifographics.co\/#organization"},"image":{"@id":"https:\/\/gifographics.co\/content-marketing-game\/#primaryimage"},"thumbnailUrl":"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/10\/Winning-the-Content-Marketing-Game-GIF-790x390.gif","articleSection":["Gifographic"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gifographics.co\/content-marketing-game\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gifographics.co\/content-marketing-game\/","url":"https:\/\/gifographics.co\/content-marketing-game\/","name":"How To Win the Content Marketing Game [Gifographic] - Gifographics.co","isPartOf":{"@id":"https:\/\/gifographics.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gifographics.co\/content-marketing-game\/#primaryimage"},"image":{"@id":"https:\/\/gifographics.co\/content-marketing-game\/#primaryimage"},"thumbnailUrl":"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/10\/Winning-the-Content-Marketing-Game-GIF-790x390.gif","datePublished":"2017-10-06T14:45:28+00:00","dateModified":"2020-08-25T10:32:34+00:00","description":"Content marketing can take your business to new heights and even B2B marketers are using this tactic to boost sales and grow their businesses.","breadcrumb":{"@id":"https:\/\/gifographics.co\/content-marketing-game\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gifographics.co\/content-marketing-game\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gifographics.co\/content-marketing-game\/#primaryimage","url":"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/10\/Winning-the-Content-Marketing-Game-GIF-790x390.gif","contentUrl":"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/10\/Winning-the-Content-Marketing-Game-GIF-790x390.gif","width":790,"height":390,"caption":"content marketing game"},{"@type":"BreadcrumbList","@id":"https:\/\/gifographics.co\/content-marketing-game\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gifographics.co\/"},{"@type":"ListItem","position":2,"name":"How To Win the Content Marketing Game [Gifographic]"}]},{"@type":"WebSite","@id":"https:\/\/gifographics.co\/#website","url":"https:\/\/gifographics.co\/","name":"","description":"","publisher":{"@id":"https:\/\/gifographics.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gifographics.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gifographics.co\/#organization","name":"Gifographics","url":"https:\/\/gifographics.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gifographics.co\/#\/schema\/logo\/image\/","url":"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/02\/gifographics-logo-2.png","contentUrl":"https:\/\/gifographics.co\/wp-content\/uploads\/2017\/02\/gifographics-logo-2.png","width":202,"height":76,"caption":"Gifographics"},"image":{"@id":"https:\/\/gifographics.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Gifographics-604357176424147\/","https:\/\/x.com\/Gifo_graphics"]},{"@type":"Person","@id":"https:\/\/gifographics.co\/#\/schema\/person\/f5aef6155c7076091fecf563d5131e7e","name":"Shane Barker","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gifographics.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/591ec1d49d59650eac3709688f4f9163?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/591ec1d49d59650eac3709688f4f9163?s=96&d=mm&r=g","caption":"Shane Barker"},"description":"Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.","sameAs":["https:\/\/www.facebook.com\/Gifographics-604357176424147\/","https:\/\/x.com\/https:\/\/www.twitter.com\/Gifo_graphics"],"url":"https:\/\/gifographics.co\/author\/shane-barker\/"}]}},"_links":{"self":[{"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/posts\/1159"}],"collection":[{"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/comments?post=1159"}],"version-history":[{"count":9,"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/posts\/1159\/revisions"}],"predecessor-version":[{"id":1930,"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/posts\/1159\/revisions\/1930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/media\/1160"}],"wp:attachment":[{"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/media?parent=1159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/categories?post=1159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gifographics.co\/wp-json\/wp\/v2\/tags?post=1159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}