{"id":1475,"date":"2018-06-13T18:00:47","date_gmt":"2018-06-13T12:30:47","guid":{"rendered":"https:\/\/gifographics.co\/?p=1475"},"modified":"2018-06-05T17:28:36","modified_gmt":"2018-06-05T11:58:36","slug":"uncover-best-time-post-social-media-2018","status":"publish","type":"post","link":"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/","title":{"rendered":"How to Uncover the Best Time to Post on Social Media 2018 [Infographic]"},"content":{"rendered":"<p dir=\"ltr\">Timing is key to maximize social media reach and engagement. You need to put out content when your target audience is online and is most likely to pay attention. The best time to post on each social network varies as there&#8217;s no one-size-fits-all approach. This is because of the difference in when people are likely to be active on each platform and how differently they engage with each platform. Timing and its impact on engagement should not be studied in isolation. In order to zero in on the best time for your social media activity, you will need to look at other factors that could explain why, for example, a post at 11 PM got high engagement.<b><\/b><\/p>\n<p dir=\"ltr\">The most important rule in deciding when to <a href=\"https:\/\/gifographics.co\/best-times-post-social-media-networks\/\">post on social media<\/a> is to be attentive to data and decide what works and what doesn&#8217;t for your brand. The particular goal of each of your brand posts, your target audience, industry, and the region will potentially determine when you decide to publish content. Combining the insights you gain from your past performance with a close analysis of your audience activity and the performance of the industry or peer group can help you identify if you are missing any engagement opportunities. The team at Unmetric analyzed the engagement and timing patterns of the top 100 brands from various industries. Here are a few takeaways from each social media site:<\/p>\n<h2 dir=\"ltr\">Instagram<b><\/b><\/h2>\n<p dir=\"ltr\">The assumption that posting to Instagram in the evenings and weekend is the best strategy to get engagement, does not completely hold true for brands. The best days to post on Instagram are weekdays &#8211; \u00a0with posts published on Tuesday and Wednesday getting the highest engagement. Posting to Instagram from 10 a.m. and 7 p.m. resulted in good engagement for brands. Interactions on posts peaked between 11 a.m. and 1 p.m, while there was a flurry of audience activity between 4 p.m. and 6 p.m. coinciding with the onset of off-work hours.<b><\/b><\/p>\n<h2 dir=\"ltr\">Facebook<b><\/b><\/h2>\n<p dir=\"ltr\">Posting on weekend is a big no-no for brands. Most people need some motivation to get through the weekday slump and Wednesdays and Thursdays guarantee the highest engagement. Posting to Facebook between 9 a.m. and 2 p.m. results in the highest interactions for brand posts as brands also tend to post during office hours. Audience activity peaked during the late evening hours of 8 -9 p.m.<b><\/b><\/p>\n<h2 dir=\"ltr\">Twitter<b><\/b><\/h2>\n<p dir=\"ltr\">Twitter&#8217;s dynamic nature makes it a platform where things can get lost easily. The best days for brands to tweet is Tuesdays and Wednesdays. Weekends and Mondays are dull in terms of engagement. Pre-lunch hours between 11 a.m. and 12 p.m is the most rewarding for brands.<img decoding=\"async\" class=\"aligncenter size-full wp-image-1476\" src=\"https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media.jpg\" alt=\"How to Uncover the Best Time to Post on Social Media\" width=\"900\" height=\"5455\" srcset=\"https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media-169x1024.jpg 169w, https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media-200x1212.jpg 200w, https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media-400x2424.jpg 400w, https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media-600x3637.jpg 600w, https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media-768x4655.jpg 768w, https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media-800x4849.jpg 800w, https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media.jpg 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Timing is key to maximize social media reach and engagement. You need to put out content when your target audience is online and is most likely to pay attention. The best time to post on each social network varies as there&#8217;s no one-size-fits-all approach. This is because of the difference in when people are likely to be active on each [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Uncover the Best Time to Post on Social Media 2018 [Infographic]<\/title>\n<meta name=\"description\" content=\"Visibility is key on social media. If you think about it, every aspect of social media strategy is about getting the most eyeballs. You need to put out content that reaches your target audience and compels them to engage with it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Uncover the Best Time to Post on Social Media 2018 [Infographic]\" \/>\n<meta property=\"og:description\" content=\"Visibility is key on social media. If you think about it, every aspect of social media strategy is about getting the most eyeballs. You need to put out content that reaches your target audience and compels them to engage with it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Gifographics-604357176424147\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/gifographic\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-13T12:30:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-05T11:58:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media-790x390.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gifographics Creative Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Gifo_graphics\" \/>\n<meta name=\"twitter:site\" content=\"@Gifo_graphics\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gifographics Creative Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/\"},\"author\":{\"name\":\"Gifographics Creative Team\",\"@id\":\"https:\/\/gifographics.co\/#\/schema\/person\/baef04a50585996f75bffdcb421f2816\"},\"headline\":\"How to Uncover the Best Time to Post on Social Media 2018 [Infographic]\",\"datePublished\":\"2018-06-13T12:30:47+00:00\",\"dateModified\":\"2018-06-05T11:58:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/\"},\"wordCount\":453,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/gifographics.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media-790x390.jpg\",\"articleSection\":[\"Infographic\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/\",\"url\":\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/\",\"name\":\"How to Uncover the Best Time to Post on Social Media 2018 [Infographic]\",\"isPartOf\":{\"@id\":\"https:\/\/gifographics.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gifographics.co\/uncover-best-time-post-social-media-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gifographics.co\/wp-content\/uploads\/2018\/06\/How-to-Uncover-the-Best-Time-to-Post-on-Social-Media-790x390.jpg\",\"datePublished\":\"2018-06-13T12:30:47+00:00\",\"dateModified\":\"2018-06-05T11:58:36+00:00\",\"description\":\"Visibility is key on social media. 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