{"id":1687,"date":"2018-10-05T18:00:26","date_gmt":"2018-10-05T12:30:26","guid":{"rendered":"https:\/\/gifographics.co\/?p=1687"},"modified":"2018-10-05T11:42:52","modified_gmt":"2018-10-05T06:12:52","slug":"facebook-and-google-ads","status":"publish","type":"post","link":"https:\/\/gifographics.co\/facebook-and-google-ads\/","title":{"rendered":"Comparing Facebook and Google Ads Auction Platforms (Infographic)"},"content":{"rendered":"
In the world of digital marketing, different marketers have different ways of driving traffic based on their preferences. Digital marketers have relied on Google Adwords to drive traffic<\/a> to their sites since the early 2000s.<\/p>\n However, as time has gone by, another mode of traffic driving known as Facebook Ads has been on the rise. Both of these\u00a0traffic driving methods<\/a>\u00a0are used extensively by marketers. Some recommend the use of Google Ads while others recommend Facebook Ads.<\/p>\n Depending on your preferences, you can choose either of both of the two methods. The following is a breakdown of these two methods and how they can help drive traffic to your site.<\/p>\n With Facebook Ads, you will have the opportunity to choose the amount of money you want to spend to drive traffic to your site.<\/p>\n Apart from this, you have the chance to choose from three different bidding options. These options are Auto bidding, Manual bidding for Max Cap, and Manual bidding for Target Costs.<\/p>\n If you want to win the auction, make sure your bid is high, and avoid changing your bid regularly.<\/p>\n High traffic to your website is determined by how relevant or appealing your ad is to your target audience.<\/p>\n The metrics, based on your traffic, are graded with a score of 1-10; high, medium, low positive feedback; and high, low, medium negative feedback.<\/p>\n You can employ conversational writing and hooks to engage your audience and drive high traffic.<\/p>\n1. Facebook Ads<\/h2>\n
Quality of the Ad<\/h3>\n
Estimation Action Rate<\/h3>\n