SEO, or search engine optimization, encompasses all strategies for getting ‘natural’ or ‘organic’ traffic to a website via search engines. The traffic, which pours onto your website after off page SEO, is highly relevant, and better for your sales funnel.
Contrary to popular myth, SEO is very much alive and kicking on the interwebs and is not going to stop working anytime soon. Therefore, you should optimize your website using both on page and off page factors.
On-page strategies are comparatively easier to incorporate. If you have a well-maintained website, and you or your web developer designed it for the SERPs, it is going to pay off in the coming months.
Then there are keywords. By using a highly effective tool such as the Google Keyword Planner, you can determine the best keywords for your site and plant them accordingly. These steps are easier and ensure a nod of approval from Google and other search engines.
It is off page SEO that really puts the word out there for your website, and brings in people from different sources. The real key to success of your website lies in off page SEO. It involves building links to your website. When a popular and credible website links out to your site, people know that your website has value, and they check your content out to learn more.
These incoming links create link juice, which fuels the PageRank of your site. PageRank is Google’s tool for measuring websites. The better your PageRank, the higher your chances of being on the first page in search results.
Link-building is the fanciest buzzword around corporate town nowadays, but not many people know how to do it properly. Creating quality backlinks is not an easy job at all. Here are some ways through which the experts advise on building quality backlinks:
- By publishing guest posts on popular websites.
- Through blogger outreach and by building relationships within your niche.
- By utilizing the power of social media and sharing your pages on various social platforms.
- Through podcasts, infographics, videos and other quality content which attracts eyeballs.
- Product reviews and comments on other forums on the web.
- By making something which is of real value and use to your relevant audience. Nobody likes to link to or know about irrelevant content. That’s where virility makes more sense.
There is much more to link-building than just getting traffic to your website. To get in-depth information about backlinks, and other off-page SEO factors, have a look at the infographic shared by Shane Barker