With over 500 million daily users, Instagram offers a great platform for brands to engage their audience. Recent studies show that the engagement dividend brands stand to gain from this platform is much more than on other social networks. However, marketers often struggle to find the right content for this visual-first platform. This infographic is a selection of 23 content ideas which have had considerable success in 2017.
Using a data-backed approach, we look at engaging types of content along with typical examples of each type posted by brands on Instagram. It also outlines which content types are suited to a particular industry. The discussion of best practices for each content type provides marketers with more actionable insights. This way you can gain content ideas and judge which ones will suit your brand’s social media strategy the best.
The best part? All the ideas you’ll see here are Instagram-specific. For instance, we discuss content ideas that can drive traffic to your website or blog. Unlike other networks Instagram does not offer you the option to share a clickable link in a post, so we found other approaches that have worked out for brands.
You should give this a read if you are completely stumped for ideas or even if you are browsing for an innovative, creative addition to a campaign you’ve got going on. The content ideas presented range from memes, quotes etc that you can put together at no cost at all to ones that require some professional photography muscle. So, based on your budget and your social media goals, you can easily find content inspiration that’s the right fit for you.
This infographic can serve as a starting point for marketers trying to create relevant social media content. These engaging content ideas can be developed further to suit any brand’s social media goals, tone, messaging style, principles etc. Remember, engaging content is also about how well it fits your overall social media strategy. Therefore, make sure that you execute your content ideas to comply with your brand’s mandates on tone, timing etc.
The ideas presented here were mined from Unmetric’s branded content catalog, Discover. With Unmetric Discover, you can search for any topic from over 500 million pieces of branded content, monitor trending topics and hashtags, zero in on the latest and the most engaging content published and plan campaigns in advance using our calendar of important days, events and holidays.
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