Content marketing can take your business to new heights and even B2B marketers are using this tactic to boost sales and grow their businesses. But if you are a B2B marketer and a newer player in the field, you could be wondering how to go about it.
The infographic below will tell you how. It compiles all the important facts and tips you need to make your content marketing campaigns a huge hit. This post will give you a brief idea about how you can use content marketing for B2B businesses.
Although 91% B2B marketers use content marketing, only 4% truly understands how to use it. So if you want to use content marketing effectively for your B2B business, here is a step-by-step guide on how to do it.
Step #1. Set Your Objectives
This is the first step and will help you take the right decision. Decide what is your main objective and why you want to use content marketing. The main reasons B2B marketers use content marketing are brand awareness, lead generation, and customer acquisition.
Step #2. Understand Your Audience
Create target audience personas and identify their needs, preferences, and pain points.
Step #3. Deliver Relevant Content
Now that you know what your target audience wants, create contents that will be useful to them. The content you create, spread and should be tailored according to your buyer personas.
Step #4. Know the Channels
You can test various channels and focus on the ones that reach most of your target audiences the most.
Step #5. Align Your Content Marketing Efforts with Sales
Work together with sales as this will help you create content that address buyer’s needs and are totally buyer-centric.
Step #6. Create a Content Operation
B2B companies with content operation undergo a 24% increase in productivity, 512% increase in marketing qualified leads, and 6 times increase in revenue from content marketing.
The following gifographic shared by Kapost explains the content marketing process for B2B companies.