Influencer marketing is one of the hottest trends in digital marketing today. The cat is out of the bag about the amazing impact it can have on brand reputation, traffic, and sales. This year, even more businesses are trying to capitalize on its power. Are you one of them?
To achieve the best results from influencer marketing, you need to do it correctly. Unfortunately, there is a lot of misinformation out there about this potentially powerful marketing channel.
Confused? Not sure where to begin, or what to believe? Here are five influencer marketing myths you should NOT believe:
1. Popularity Equals Influence
Popularity does not equal influence. Being popular is not the only way to bring in more sales, and boost your brand’s reputation.
To maximize the impact of your influencer marketing campaign, it’s important that your message reaches the right people. In order to do so, you should work with influencers who are able to engage a relevant audience.
2. You Can Buy Influencers Like Traditional Media
Not true. Throwing money at anyone with a massive social media following won’t bring you magical results. Find influencers who understand your brand, and your message, and who are willing to create content for you. Then compensate them appropriately.
To work with influencers effectively, you need to build a genuine relationship with them. And that takes more than just money. You can also collaborate with your brand’s fans and advocates to co-create content.
3. There Is No Time To Build Influencer Relationships
False. You can work on building relationships with your influencers while co-creating content. Involve them in your campaign right from the start – from planning to completion. Think of it as more than just a business partnership. Work on building a genuine relationship with influencers to improve the quality of the content they create, and the effectiveness of your campaign.
4. Social Media Statistics Are The Only ROI Metrics That Matter
Wrong again! Social media stats are not the only metrics to measure your ROI and progress. The best metrics for measuring your ROI actually depend on the goals of your influencer marketing campaign.
If you want to create brand awareness, for example, then you should focus on maximizing the size of your social network. You should also track the total number of impressions generated. On the contrary, if you want to boost leads, sales, and revenue, then you will have to track a combination of metrics to determine the ROI of your campaign.
5. Influencer Marketing Replaces Traditional Marketing
Not exactly. Yes, influencer marketing is a new, and super effective tool. But you shouldn’t underestimate the power of traditional marketing methods. Incorporate influencers into your existing marketing strategy for a more effective, and impactful campaign.